Rebranding a major online payment service
Mollie is the global pioneer when it comes to localised payment methods. They’ve been doing business since 2004 and have over 30.000 customers. Recently, the product has evolved to an international focus through which it will compete with a lot of existing services. The messaging of the company needed to change and the website needed to speak that same language.
To create Mollie 2.0 and speak this new language, we had to define its values first. In the financial world it is important to communicate the right message. And Mollie is, compared to the international competitors, the new kid on the block.